| New Liveability Campaign Launched |
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Dear Subscriber,
To support the growth of the Townsville North Queensland region, Townsville Enterprise and industry partners have collaborated to deliver a dedicated liveability and skills attraction campaign, titled 'The Good Life'. |
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From Townsville Enterprise CEO Claudia Brumme-Smith
The campaign has been built on data, informed by local stakeholders, and designed to support the region’s growth.
’The Good Life’ campaign summarises the learnings we’ve uncovered from months of research where we heard from regional relocators – both aspiring and new residents – on the opportunities and challenges with making a move to the North. |
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We know attracting a domestic population to regional centres is a hypercompetitive market across Australia with many states and cities already vying for skilled workers. The difference in Townsville North Queensland is our innate ability to offer meaningful and future-proofed career pathways thanks to our $33 billion project pipeline and diverse industries, and also compliment this with our enviable coastal lifestyle. The 'Good Life' campaign represents a pivotal moment for Townsville North Queensland. By showcasing our region's unparalleled lifestyle and economic opportunities, we aim to attract top talent to support our growing city.
Our region has a strong track-record of collaboration, and this has been no different with many of the region’s largest employers joining forces to collectively address workforce challenges; the campaign underscores our collective commitment to supporting the region's growth while enhancing quality of life for residents and securing a prosperous future for our community. |
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With thanks to our campaign partners |
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The campaign is a testament to the region's well-known industry collaboration, supported by prominent local partners including Townsville City Council, Port of Townsville, Powerlink – CopperString 2032, Catholic Education, James Cook University and Bravus Mining and Resources.
Thanks also to Regional Development Australia who originally developed the campaign website under funding from the Federal Government – www.livetownsvillenorthqueensland.com.au, which will serve as a hub for information on career opportunities, lifestyle amenities, and community initiatives. |
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Why now?
Townsville North Queensland is set to deliver a strong pipeline of projects - valued at over $33 billion - indicating that Townsville will require an additional 27,000 more skilled workers over the next 5 years. Currently, this cannot be achieved within the existing population which boasts an unemployment rate of 3.9%. Outside of the local requirements, there is has also been a significant shift in appetite toward regional living, with 1 in 5 metro residents considering a move to regional Australia.
Coinciding with the requirements of our region to attract skilled workers for major projects, and the opportunities to be unlocked from these new and existing industries, means now is the opportune time to convert on the intent of Australians to live regionally - in pursuit of a more balanced and meaningful lifestyle.
The 'Good Life' campaign seeks to showcase Townsville North Queensland as an ideal destination for professionals seeking a balanced lifestyle amidst a thriving economy. |
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The research
Townsville Enterprise strives to deliver data-driven outcomes for our region, and this campaign has been no different. An in-depth research project highlighted several key opportunities, from which the brand platform - The Good Life - has been created.
Australians are undergoing "The Great Slow Down" which has seen shifts in cultural definitions of success and prioritises a greater work/life balance. - 81% focused on simplicity in lives
- 61% resist hustle culture in favour of leisure time
- 50% believe the Australian dream is not achievable
- 83% making changes to spending due to cost of living
- 20% of metro population considering a shift regional
Source: The Australia Project – The Lab Insight and Strategy Pty Ltd
The Townsville Appeal Through the research program, we also saw strong uplifts in appeal and preference for Townsville as a potential regional relocation: - 93% found Townsville an appealing place to live and work based on the information presented
- 89% said their preference for Townsville had increased based on what they’d learnt from the research (52% strongly increased)
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How to get involved?
We've created assets that employers across Townsville North Queensland are welcome to share and use throughout their recruitment process.
If you're recruiting staff from outside of Townsville, be sure to list your job vacancies for FREE on Jobs North Queensland and access the following resources: |
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