Event Details

Webinar - Optimising Social Media and Online Presence


This webinar will provide an introduction to how to get the most value out of your website, your listings on third party websites (such as TownsvilleNorthQueensland.com and booking websites), your Google My Business listing, and your social media.

Key learnings

Participants will have a clearer understanding of

  • how to optimise your website to make sure it is found by search engines, and supports bookings
  • how to select which social media to focus on, and how to build engagement
  • how to integrate all of the places your business is presented online

Who should attend?

Tourism business owners and managers – accommodations, tours, attractions, events, transport, and others

Speakers

  • Linda Tillman (Managing Director of Tilma Group)

    Linda Tillman

    Managing Director of Tilma Group

    Linda has 15 years of extensive experience in holistic regional tourism development in regional, rural and remote destinations.

    Linda is a tourism and event strategist whose expertise covers all facets of regional tourism development: product and experience development, strategic planning, destination management and marketing, industry capacity building, and event management.

    Memberships:

    Australian Regional Tourism

    Global Sustainable Tourism Council

    Future of Tourism

    Queensland Tourism Industry Council



    Qualifications:

    B. Business (Tourism), Southern Cross University

    Global Sustainable Tourism Certificate

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  • Kushla Gale (Regional Tourism and Events Officer at Tilma Group)

    Kushla Gale

    Regional Tourism and Events Officer at Tilma Group

    Kushla has an extensive career in tourism and hospitality in tourist destinations on multiple continents, and a degree in International Tourism Management. More recently Kushla is engaged in strategic regional tourism and event development.

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