Join us to learn about Townsville North Queensland's new destination tourism brand

Over the last 12 months, Townsville Enterprise has been working on an in-depth destination rebrand project – specifically informed by consumer research and future travel trends.

Acknowledging the substantial change in the consumer landscape since the pandemic, the aim has been to develop a new long-term destination brand platform that can grow and evolve, just as our region is growing and evolving, and leverage the immense tourism opportunities on the horizon for Townsville North Queensland.

The project has been guided by an industry steering committee, and involved a review of over 230,000 individual datapoints, stakeholder surveys to gauge industry and resident perspective, focus group co-creation and creative testing with 2,000 people and 161 in-depth qualitative surveys with consumers from key intra- and interstate markets.

Launching in February 2023, you're invited to hear the exciting new direction for our region's marketing, and how your business can help extend the brand promise to curious travellers from across Australia and abroad.